SPORTS DIRECT FAMILY STAND TOGETHER

#SDFamily

SPORTS DIRECT FAMILY STAND TOGETHER

The Sports Direct family stand together

Justin Kirkham wanted the voice of the "silent majority" of proud and dedicated Sports Direct employees to be heard at the Sports Direct AGM, so he hijacked the mic to speak directly to journalists and investors. "Don't forget about us," Justin insisted. "The Sports Direct Family is one hundred percent behind all the changes proposed by the board."

A video of Justin’s speech posted online quickly racked up thousands of views, and employees of Sports Direct from the stores, warehouses and head office used the hash tag #SDFamily to show solidarity -- posting personal accounts and photos.

Justin was stunned by the response, saying: "I put into words what I knew my colleagues were feeling. But I underestimated how deep those feelings go."

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